Lutfi Electronics: Pioneers in household appliance technology - Khaleej Times
Quality and transparency are the key drivers for Lutfi Electronics that raised its presence in the consumer electronics and home appliances market, and garnered strong brand loyalty since inception in 1971, according to Mohammed Rashid Shafiullah, Executive Director of Lutfi Group.
With headquarters in Dubai, the Group has a number of successful subsidies among which Lutfi Electronics is one of the largest single retail chains in the UAE specialising in consumer electronics, such as kitchen and home appliances, air-conditioners, built-in white goods and a range of audio-visual products, including panel TVs.
"We have various departments under Lutfi Electronics, and around 10 showrooms across the UAE, including Abu Dhabi, Ajman and Sharjah, and localities such as Deira market. Unlike others, we feature multi-brand products in our showrooms, which means we conduct business with suppliers in the market that could be our competitors in some way or the other, such as LG, Samsung, etc., to bring the very best to our customers," he said.
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